The Greater Irvine Chamber, in partnership with the Orange County Inland Empire Small Business Development Center, the City of Irvine, and the U.S. Small Business Administration, is offering a four-week revenue growth program, Digital Marketing and AI Mastery, Tuesdays, June 3 – 24, 4:30-6:00 p.m., at the Greater Irvine Chamber, 36 Executive Park, Suite 100, Irvine.
The program is designed to help small businesses boost revenue by 10% through digital marketing strategies, AI tools, and hands-on projects, using a paid version of ChatGPT for eligible attendees. Attendees must complete all sessions to earn a one-year ChatGPT subscription grant.
Eligibility for participation:
- Business generates at least $100,000 in annual revenue
- A current business license in the City of Irvine
- Business in good standing with the City of Irvine
By the end of the program, you’ll walk away with a personalized marketing plan, stronger competitive insights, and actionable tactics to grow your business online.
Program Breakdown:
Week 1: Building a Strong Marketing Plan (In Person)
- Fundamentals of digital marketing
- Website optimization for conversions
- Establishing your online brand identity
- Interactive exercise: Use AI to compare your digital presence with competitors
Week 2: Leveraging Analytics for Business Growth (Zoom)
- Introduction to data-driven marketing
- Tools like Microsoft Clarity to measure performance
- Using insights to improve campaigns
- Interactive exercise: Identify your ideal customer and use AI to refine your strategy
Week 3: Enhancing Competitiveness in the Market (Zoom)
- Finding your unique selling proposition (USP)
- Competitor analysis techniques
- Market positioning strategies
- Interactive session: Learn how to use SEMRush + receive a free report
Week 4: Revenue Growth Strategies for Small Businesses (In Person)
- Sales funnel optimization
- Paid ad strategy (Google & social media)
- Retention and repeat customer tactics
- Interactive exercise: Create a 30-day revenue plan + social media calendar
For more information, email programs@irvinechamber.com.
